executive boards

I want to start a skateboarding company. My market would be young professionals in urban environments. They would use their skateboards to get to and from work, the bus, or a train-some form of public transportation. The skateboarders gear would be a satchel-esque briefcase with a strap over their shoulder. They would were a suit or some form of business casual. They would wear their work shoes, which is somewhat dangerous and irresponsible because they could ruin their shoes pretty easily. They could wear a sneaker, but not the stupid ass big tongue, big sole sneakers that are traditional in the skateboarding world, they would wear something a bit more streamlined, easier to carry around the office and not so noticeable. They would ride longer boards which traditional are easier to skate and a bit slower, more for cruising. Speed would not necessarily be a concern because this is their release, they can move fast when they hit the office. Also they wouldn't work to hard to get these boards to move because they can't build up a sweat while in their work clothes.

This is their rebellion from the everyday world. We can't all work in our dream job, we aren't all pursuing our passions, but that doesn't mean we can't have a good time. This is only a job, its how you get the funds to do what you love. get a board, have a good time, ride executive boards.